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Gala Dresses

A gala dress is the epitome of "statement fashion." A gala offers women the most legit platform to strut their stuff and show society their personal style. This is why choosing a gala dress is very important to one's Personal Brand. You need a strategy for choosing gala dresses. The first step is to know the calendar for the gala season. Chances are you will attend more than one gala, so more than one gala dress is necessary.

With social media and mobile phone cameras spreading our images everywhere, a women should not be caught dead wearing the same gala dress more than once during the season! Friends and frenemies alike will quickly notice your mistake, and how your Personal Brand will take a hit. 

Once you have the gala calendar and have chosen the galas to attend, the next part of the gala dress strategy is to study the themes of the gala, their venues, and recent history (to see pictures of the guests and their personal styles). Each gala is unique in that they support different causes, have different themes (Casino Nights is not the same vibe as Polynesian Island), are at different venues (a Mediterranean Mansion versus a downtown Hilton ballroom), and attract different crowds (the self-serious professionals versus the fun-loving entrepreneurs). 

After step two you are ready to focus on buying gala dresses for each event. A good Personal Stylist can elevate your fashion sensibility to the next level, helping you "see" styles you would not have considered yourself. If you view the gala as a platform for personal branding, then investing in a savvy stylist that advances your gala dress style to new heights is a worthy investment. 

Literally there are thousands of gala dresses to choose from each year. This gala season take some time to be strategic and savvy about buying gala dresses. After all, your images will be shared in social media to hundreds of friends and acquaintances, perhaps potential business partners or love interests. Obviously, image is everything! Luckily you have the ability to control your portrayal to social networks, taking advantage of the medium for your own interests and ambitions. Hey now! Everybody is in their own Personal Publicist!
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